How We Work
We build and operate tree plantations in semi-desert areas in Eastern Africa. Together with local farmers, we are planting different kinds of trees on land that is difficult to farm. In a sustainable way, we directly and indirectly help people out of poverty. The number of jobs increases and microloans and education are offered. At the same time, we are doing good for the environment and for our planet. In addition, we provide our clients with a good return.
We genuinely believe in sustainability and the importance of a long term view. We do not believe that there are any quick-fixes. If you want to make a change for real you need to lay a solid foundation and really have a long term perspective. When working with planting trees the long term perspective comes almost by itself. Sustainability is the other factor that is really fundamental to our business.
In order for a change to last over time and be long-term, it needs to be sustainable for all parties. We believe in sustainability for:
- our employees on the plantations who receive a salary which enables them to help themselves out of poverty
- our environment and the planet, because tree planting reduces the threat of climate change and desertification
- the children who have the opportunity to go to school because we build and renovate schools
- those receiving microloans from the banks we finance
- the countries where we operate, that receive taxes and the economic value added
- the communities where our employees live, that receive infrastructure and opportunities to grow
- our customers here in Sweden who can receive some of the profit from the trees and the business
- our employees here in Sweden who work diligently spreading our message
Since all parties are winners, we will achieve our vision to eradicate poverty and corruption. It will not happen overnight. However, what we have achieved so far since 2006 exceeds our expectations. Everything indicates that we are doing things right.
Tried and tested methods give results
Actually, none of what we’re doing is new. The Kenyan environmental activist and later Environment Minister Wangari Maathai received the Nobel prize already in 2004 for planting trees. A few years later, Muhammad Yunus received the Nobel prize for microloans. It is not a new idea that education is one of the main roads out of poverty. However, what we do that is quite unique in the world, is that we combine all these elements into a working business with many profiteers.
The success factor is how we combine the various parts into a whole. What we do, in brief, is:
- Helping people to help themselves – we believe in teaching people to fish rather than giving them fish.
- Tree planting – has repeatedly proven to be a good way to improve the local environment, reduce climate change and erosion, and provide a stable return. It’s an added bonus value that we do it on land that is considered useless.
- Microloans – in 2006 Muhammad Yunus received the Nobel prize for having shown that micro finance is an effective way to help people out of poverty.
- Water – is an indispensable resource that there isn’t enough of in large parts of Africa. Efficient water use is necessary.
- Education – the best way to help people change their situation is through education.
- Collaboration – nobody has ever achieved anything big on their own. Our collaborations and partnerships are keys to success.
- Profit sharing – in order to finance our business we need your help, but we share the profits, so that you also can profit.
Click on each heading (or use the menu at the top) to learn more about how we work in these areas.
Our vision and long term goals are to reduce poverty and corruption in Africa. They are the two single biggest constraints holding Africa back from really flourishing.
Since we started the company in 2006, we have actually achieved much more than what we thought possible. Below are a few examples of what we are most proud of. We have
- sold and planted over 1 000 000 trees on land that no one thought could be used for forestry
- paid returns to our tree owners since 2010, according to plan
- built two schools in Uganda
- funded renovations of several schools in Kenya
- funded the purchase of a new school in Kabale, Uganda
- several hundred seasonal employees in areas where there previously were no opportunities for work
- funded a microloan bank that has lent money to over 4,000 families
- started a partnership with several hundred farmers who receive great benefits by adding tree cultivation to their business activities
Read more about our impact here →
Start saving in trees or reserve a seat on a webinar
If you also want to join in and do good, contribute to a better world and manage your savings in an ethical, sustainable and long-term way, use the link below.
Please feel free to read more here on the website, if you have other questions. We have a FAQ page with the 50 most frequently asked questions, and you can of course contact us at email@example.com.